Access during Fashion Weeks is not granted lightly. It reflects a year of strategic coordination across calendars, logistics, purchases, and brand relationships, as well as a positive in-person experience with a principal’s team. Understanding each brand’s expectations and communication style becomes part of maintaining the relationships that generate a principal’s preferred status year after year. The next invitation, fitting, or front-row seat depends on professional, timely communication sustained long after the final show.
Written by Kimberly Varney
